Most entrepreneurs assume that their organization is built on a foundation of enthusiasm, hard work, and imagination. It is especially for female entrepreneurs. They often face challenges when it comes to fundraising. But, if you are a female entrepeneur and working on your business, you should learn the top fundraising tips for female enterpreneurs. Moreover, building a thriving business always involves another key ingredient: money. However, scaling your business often requires you to do something that makes many entrepreneurs cringe: Ask for money. Now, this article is for you.
Fundraising allows you to create big changes that could take your business to another level. And fundraising is vital for businesses that want to scale; the more money you have, the more employees you can hire, expand your scope of work, run marketing campaigns, develop better merchandise, develop your product line, and more. Here are some of my best practices that will help you determine what types of designs are best for your startup.
Set a Viable and Realistic Idea of Your Fundraising
Fixing a privately held business is a bit challenging. After years of working as an e-commerce executive at AOL, I was exhausted, obese, and growing adult acne. The only problem? I lost 100 pounds in 3 weeks, my skin cleared up, and I felt more energetic than I had in years. I saw a gap in the beverage market for a product very similar to what I was making at home: water, but tastier, with no additives, sugar, preservatives or carbs.
I knew the product worked for me, but I needed to make sure it was a viable business before accepting outside funding. Then, after a couple of decades, we felt confident that the proposition was gaining momentum. “We were sourcing from retailers like Whole Foods Markets, and we were hearing fantastic feedback from people drinking our water. Fascinating fact: A large number of our investors are women; over 70% of our capitalization table is female.
Determine the Type of Investment You Want to Work With
Normally, with a lot of funding, you can scale and develop faster. But every startup is a snowflake: it’s essential to consider whether this is acceptable to you. Do you want to scale your business quickly? Pursue your market? Online fundraising apps, such as Funding Circle, and donation-based sites, such as Kickstarter, can help draw attention to a commodity of your own.
Venture capital firms often invest with equity – expecting a significant return – and exit when an IPO or acquisition occurs. This form of funding might be perfect for those looking to satisfy more than three to five years and exit. Still, if you have merchandise that takes longer to get to market, or if you are trying to maintain great control over your organization and not significantly endanger it, VC funding might not be ideal for you. On the other hand, Angel investors are more willing than VC companies to finance small businesses and can be more flexible with their terms.
Accept Funding From the Legible Investors
After family members and friends supported our growth, we decided that angel investing combined with a family office was the perfect financing option for a growing sign. However, one of our most important criteria was that those providing us with funding really liked the novelty and drank it in regularly. Our funders have to be excited about Sign’s overall goal of helping people lead healthier lifestyles and promote American customers’ health. We need to run a business that incorporates our core values into every decision we make, like investing.
Many of our investors are people who certainly support John Legend. He would be the individual who contacted us because he loved our water – he drinks it when he performs – and thought it guided his life. Angel investors can be one of the most indispensable people you will meet. Because they are individuals, the connection that develops is often based more on shared goals and values than ROI.